An honest comparison
Every fact below comes from each vendor's own public pages, gathered July 2026. Where a vendor does not publish something, we say so instead of guessing. If we got something wrong, tell us and we will fix it.
The structural difference is simple: the others charge a subscription whether you had a good month or not. We earn a small share of your card volume, so we earn nothing until you do.
| Laundry Wise | CleanCloud | Cents | Cleantie | SMRT | Turns | |
|---|---|---|---|---|---|---|
| Monthly software fee | $0 | Tiered subscription (Lite to Grow+) | $89 to $599 /mo published | $50 to $110 /mo per store | On request (Lite line from $65 /mo) | $199 to $399 /mo or $1,499 to $2,999 /yr |
| Setup and hardware cost | $0, runs on your tills | Paid onboarding packages | $2,000 to $3,500 hardware bundles | $250 to $450 setup (waived annual) | Not published | Hardware bundled into plans |
| Contract | None, leave anytime | 12-month minimum on top tier | Not published | Monthly or annual | Not published | 48-month agreement on hardware plans |
| How the vendor earns | Small share of card volume + optional SMS. Aligned with your revenue | Subscription + processing (2.25% + $0.20) + credits | Subscription + hardware + processing (rates unpublished) | Subscription + add-ons; processing via third parties | Subscription + processing (rates on request) | Subscription + 4% online transaction fee |
| Locker support | Built in, battery keypad locks, no network hardware | Yes: smart-locker QR mode or coded lockers | Not offered | Not offered | Basic module (phone last-4 code) | Mentioned in marketing, thin documentation |
| Payment-gated locker release | Yes: locker number withheld until paid | No, code sent when ready | n/a | n/a | No, code is phone last-4 regardless | Not documented |
| Pickup and delivery | Built in: time windows, routes, card charged on delivery | Strong: routes, driver app, Uber/DoorDash | Strong: Dispatch module, driver app | Strong: Shipday routes, Uber/DoorDash | Strong: dynamic routing, driver apps | Driver app + route management |
| Satellite store / plant flows | Built in at no extra tier | Yes, Plant Mode from Pro tier | Multi-location on higher tiers | Multi-store supported | Yes | Multi-location on custom quotes |
| SMS marketing pricing | Per message, price you set and see (example $0.03 to $0.05) | Prepaid credits, per-credit price unpublished | Included tiers, limits unpublished | $0.05 per text, $5 monthly minimum | Campaign module, message price unpublished | Included, limits unpublished |
| Customer portal languages | EN, FR, EL auto-detected; new languages are a translation file | 10 languages, no Greek listed | Not documented | English and Spanish app | Not documented | Not documented |
| White-label / franchise branding | Every tenant gets own colors, font, language, currency, fees. Included | Branded app as paid add-on | Custom quotes | Branded app $3,950 one-time | Not documented | Custom quotes for franchises |
| Native mobile apps | Not yet: mobile-web portal and driver view | Yes, customer + driver apps | Yes | Yes, full app suite | Yes, driver apps | Yes |
| Washer/dryer machine payments | Not yet | Deep integrations (Speed Queen, FasCard...) | Own hardware line (Cents Connect) | FasCard, Laundry Boss, Laundroworks | Not documented | PayRange ecosystem |
Sources: cleancloudapp.com, trycents.com, cleantie.com, smrtsystems.com and smrt-lite.com, turnsapp.com, including their pricing and feature pages, July 2026. Third-party figures are excluded. All trademarks belong to their owners. Laundry Wise rates are examples and configurable per operator.
When a competitor is the right call
We would rather you pick the right tool than regret picking ours.
Choose it if you need native customer apps today, washer machine-payment integrations, or its 10-language operator ecosystem, and a subscription fits your economics.
Choose it if you want an all-in-one vendor that also sells and installs the till hardware, and self-serve laundromat machine tech matters more than lockers.
Choose it if a low fixed monthly price with the Clover ecosystem is what you want and you do not need lockers or multi-language customers.
Choose SMRT for deep campaign automation on plant operations; choose Turns if the PayRange machine ecosystem is already in your stores and a long agreement does not bother you.
You run or want lockers, you serve customers in more than one language, you want franchise-grade branding per store without add-on fees, or you simply refuse to pay software rent in your quiet months.
See it for yourself
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